Capture true behaviour and experiences with Mobile Ethnography
With Mobile Ethnography we put the consumers in charge of sharing their true, raw, in the moment needs, behaviour & experiences. Through their commented photos we get a deep understanding of the consumer perspective.
Quantitative Research to validate insights and guide what’s next
Online surveys quantify what matters most — attitudes, behaviors, key drivers, barriers, and segment size. Quantitative research allows us to ground insights in your customer reality and look ahead by exploring future directions or testing the relevance of conceptual ideas.
Transform Consumer Insight into confident strategic direction
By connecting insight patterns and business context, we translate consumer understanding into a clear, visually inspiring output, with well-grounded srtategic direction, opportunity spaces and key tensions — designed to be shared, explored, and built upon.
Case Inspiration
Get inspired by how other brand owners, creative agencies and researchers have used Mobile Ethnography as part of their base for strategy, design and communication
Mobile Ethnography for consumer understanding
Customer journey, touchpoints and optimized performance
Quantitaive Market - and Consumer insight
Research for Brand, Concept and Design development
From Insight to Guided Strategy
Clients & Partners
We work with a mix of brand owners, brand agencies, start-ups and individual consultants.
Mobile Etnography, AI & Visual Reports
The benefits of mobile ethnography
Mobile ethnography is contineously growing as a research methodology and its easy to understand why. It saves a lot of time and money while INCREASING the value of your qualitative research. This is how…
AI speeds up qualitative research analysis
Qualitative research involves collecting and analyzing content such as text, audio or visual content., a time-consuming and labor-intensive process. Now AI has opened up new possibilities, revolutionizing the way researchers analyze and extract meaning from qualitative data.
A visually appealing research report generates more engagement
A visually appealing research report can significantly enhance engagement and understanding among your audience. Here are several ways in which visual elements can make your research report more engaging
Hi!
Tina Fernandes - CEO / Founder
20+ years of insight to strategy management
With more than 20 years of experience in insight, research and strategic advisory, I have built my expertise at the intersection of consumer understanding and decision-making. My background includes senior roles at some of the leading research agencies in the Nordics, including YouGov and Norm / Ipsos, where I gained a strong methodological foundation and extensive experience supporting both commercial organizations and public authorities in complex strategic contexts.
Throughout my career, I have led and delivered a wide range of studies — from large-scale quantitative research to in-depth qualitative and ethnographic work — always with a clear focus on making insight usable. These experiences have shaped my belief that research only creates value when it is translated into clear direction, priorities and strategy.
Liveworks was founded from a drive to move closer to both clients and consumers. By working in a more exploratory, context-rich and hands-on way, with fewer layers between insight and decision, Liveworks helps brands, public institutions and communicators truly understand the people they aim to reach — and turn that understanding into effective, actionable strategy.
Leave us a note or
visit us
Stockholm, Sweden
T5 Community
Tomtebogatan 5
hello@liveworks.se
Bali
Jl Sandat 38
Ubud, Gianyar, Bali
Indonesia
hello@liveworks.se
